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Our purpose and values

Our identity

Cooper Grace Ward places great importance on our identity, our vision and our values as a firm. We believe this approach translates into a better culture and working environment for our team, which in turn ensures outstanding service for our clients.

Our leadership team participates in strategic and business planning each year to set the medium and long term course of the business and to ensure we achieve our goals. This includes looking ahead to assess client needs and what we need to do to position ourselves to best support these needs.

We also involve our entire team in workshops to review and refine our core purpose and values – that is, who we are and what we stand for as a firm. In these workshops we guide our team through some very unique and memorable exercises. Each team member then “signs on” to our values in a symbolic way by making their mark on our values artwork (shown above). If you visit our offices you will see this artwork on display as a reminder to everyone of what we have committed to.

Our purpose is delivering success for our clients, team and community

Our values

In our business decisions and in all interactions with our clients, stakeholders, community and each other, we value:

Mutual respect

We show consideration for every person’s unique qualities, contribution and aspirations, being honest, clear and authentic.


We work together positively with our team and our clients to understand their needs and deliver our very best every time.


We continuously seek and embrace change that adds value.